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Engagement stack can help you connect with your customers better and improve customer retention. But which one is the best for you? Read this article to choose the best platform for your business needs.
Team Springwood
May 25, 2023
Choosing the most effective marketing channel becomes even more crucial for businesses. This article covers a comparison between SMS marketing and WhatsApp marketing
Team Springwood
May 27, 2023
Whether you own a budding startup or the founder of a well-established enterprise, customer retention lies at the heart of every business. Want to know how to improve conversions for your business? Read the complete article.
Team Springwood
June 21, 2023
To make the most of automation, marketers like us should follow easy but effective strategies to boost our sales and make conversions possible. Find out more on how to improve the key metrics for your email marketing.
Team Springwood
June 23, 2023
From shortening the sales cycle to delivering high-quality leads - automation gives a competitive advantage to companies who know how to work with it effectively. Here’s a guide to ramp up your eCommerce sales.
Team Springwood
July 6, 2023
From maximizing reach to increasing impressions - social media tools help brands to reduce their manual efforts and time in running social media platforms. Read the step by step guide to integrate social media with automation tools in this article.
Team Springwood
July 8, 2023
Creating a push notification is very simple, but the functioning behind it is very intricate. The communication channels, API, and push services are tightly connected with each other to ensure the delivery of the push notification on time. Read more to know how push notifications work.
Team Springwood
July 13, 2023
As a marketer, email click rates or click through rates are one of the key metrics to track campaign performance. But what if the data is inaccurate leading to incorrect decisions. This article covers how clicks are tracked to prevent data inaccuracy.
Team Springwood
July 17, 2023
Open rates are one of the key performance indicators (KPI) of any marketing campaign. From email marketing to performance marketing, it is important to know what the metric indicates and how to improve it.
Team Springwood
July 17, 2023
Marketing campaigns can make or break your brand. Choosing the most appropriate marketing activities makes it easier to reach your business goals and gain a wider audience. In this article, we delve into the top factors (with examples!) that help companies opt for the right marketing strategies.
Team Springwood
July 25, 2023
In this article, we discuss the multiple ways of improving marketing copy and creative so that companies can reap the greatest benefits through automated marketing. Read along to find out some practical tips on how you can step up your marketing game and gain better results.
Team Springwood
July 28, 2023
WhatsApp is becoming an essential tool for businesses to engage with their customers directly and efficiently. But one crucial aspect that can significantly impact the campaign's success is the delivery rate. Learn how you can improve delivery rates of WhatsApp campaigns.
Team Springwood
August 04, 2023
In the ever-evolving world of marketing, data has taken center stage, and growth marketers are no exception. Modern technology provides a wealth of data that can transform your marketing strategy and help you achieve your business goals. Find out the best strategies for increasing your ROI.
Team Springwood
August 01, 2023
Email marketing is the easiest way for brands to communicate with their target audience. But what if your audience is not clicking or viewing your emails? It can be a real challenge. This article solves the challenge of poor click rates with a practical approach.
Team Springwood
August 08, 2023
Zooming into your target audience helps you reach out to the right audience with your message. When you advertise to the right audience, the message gets delivered effectively and your products and services get noticed. Step up your marketing game with these tips.
Team Springwood
August 11, 2023
Gone are the days when you could persuade customers just by passive selling. In today's competitive business world, companies need to create relevant and personalized marketing strategies to increase customer engagement. Learn how to track and improve your customer engagement.
Team Springwood
August 14, 2023
A good marketing campaign can boost your sales and revenue. But how to decide which marketing strategy will work best for customer engagement. We have prepared a guide to follow for higher customer engagement via marketing.
Team Springwood
August 21, 2023
User segmentation is the key to higher customer retention and customer loyalty. When you understand your customers, you can provide the right solution to their needs. This article covers interesting examples and a complete guide for user segmentation.
Team Springwood
August 24, 2023
Learn how to set up a Customer Data Platform (CDP) and the different solutions that are available. By following this step-by-step guide, you can centralize your customer data, enhance personalization, and drive business growth.
Team Springwood
August 31, 2023
Advertisements are the visual representation of your brand. Your ads should reflect the values that your company adheres to and the objectives that it aims to achieve. Read the article to understand how to improve your performance marketing campaigns.
Team Springwood
September 04, 2023
Experiential marketing has elements of both traditional and digital marketing. However, it attracts multiple senses and not just visual stimulation. As the go-to marketing strategy for today's brand, it taps into positive brand association. Learn more about this in our article.
Team Springwood
September 14, 2023
Digital media leads the advertising world and marketers are relying on social media channels to reach out to their potential customers and promote their products & services. But what is social media marketing? How can you formulate a marketing strategy that can drive leads and accelerate your sales? Read the article to know more!
Team Springwood
September 18, 2023
Discover the latest interactive marketing strategies to help grow your business and generate more leads. Learn how to create an engaging online presence with these valuable tips. Read the article to know more!
Team Springwood
September 21, 2023
What is WhatsApp marketing? This article shed light on the various aspects of WhatsApp as a marketing channel, like benefits, best practices, and how to use the platform for your marketing activities. As a bonus, we have also shared quick and easy tips to improve customer engagement on the platform.
Team Springwood
October 5, 2023
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