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Top 5 alternatives for push notification for your business needs.
As the world becomes increasingly mobile, push notifications have become essential for brands to engage and re-engage with their customers. The Firebase Notification Service is a popular option, but it may not be the best fit for every organization.
Firebase push notifications require active internet, which can be problematic for users living in areas with poor connectivity. Not to forget, Firebase uses a pay-as-you-go model where you have to pay for each notification sent, regardless of whether it was successfully delivered or not, which is not cost-effective. According to Firebase's pricing page, a single notification can cost as much as $0.50 for large-scale campaigns.
Lastly, Firebase charges for data storage and transfer, which is not typically included in the notification costs from other providers.
However, there are the best alternatives to Google's Firebase notification services – the top 5 of which are discussed in this article. This article highlights their features, benefits, and use cases so that you can judge them per your organization's needs
OneSignal is one of the leading push notification services for mobile apps, with 860,000+ apps using their platform to send notifications to their users.
With a wide range of features and benefits, it's no wonder OneSignal is the most popular choice for developers at Upwork,
BetterMe, and Tribune.
The key features of OneSignal include:
What sets OneSignal apart from other push notification services is its focus on user engagement.
With OneSignal, you can increase customer retention by sending personalized, relevant notifications that
keep users returning to your app. It is affordable and has the option for custom plans for large-scale enterprises.
Price:
Free plan for small apps
Professional plans start at $99/month.
Pusher is the ultimate solution for real-time notifications. With over 200,000 apps already utilizing Pusher Channels'
powerful platform, it is becoming the go-to choice for developers looking to bring push notifications to the next level.
But what sets Pusher apart from the competition? Here are just a few of them:
With Pusher Channels, it's easy to send real-time updates to users, whether active or not, leading to high
customer retention and engagement. Pusher also provides various tools and
APIs to help you customize and manage your notifications, making it much more versatile for any developer.
Price:
The Sandbox plan is available for free
PStartup plan starting from $49/month
For enterprise-level notifications, one name stands above the rest - Airship. Every 1 out of 5 companies is already utilizing their
powerful platform. Airship doesn't fail to reach every corner of your user base.
What makes Airship unique from the rest:
Plus, Airship's real-time delivery ensures that your users receive notifications instantly, keeping them engaged and returning for more.
Segmentation and targeting feature also allows you to personalize your messaging and reach the right audience at the right time,
increasing the effectiveness of your web and mobile notifications.
Price:
AXP Enterprise plan starts at $25K/year
Custom AXP Pricing available on request
Mixpanel is not just a push notifications service but an analytics and insights platform. With Mixpanel, developers can track user behavior, A/B test features, and automate messaging. It allows developers
to understand their users better and send personalized notifications, leading to higher customer retention and engagement.
Its key features are:
Mixpanel is a better option because it offers more advanced targeting and segmentation capability,
as well as real-time analytics and tracking. Mixpanel also offers easy integration
with other marketing tools, making it comprehensive for businesses looking to optimize their push notifications.
Price:
Mixpanel is free with 100K monthly tracked users
Customizable growth plan starting at $25/month
For developers wanting a more versatile cross-platform notification service,
Pusher Beams (not to be confused with Pusher Channels) is a compelling option.
Its powerful and intuitive API allows developers to send targeted, real-time notifications to
users on both iOS and Android with ease, with easy integration with your existing infrastructure.
Here's why developers love it:
An underrated feature of Pusher Beams is scalability, letting you send millions of notifications per minute without issues.
Perfect for high-volume apps. It isn't just powerful, but it's also easy to use. With Pusher Beams,
you can get started with just a few lines of code. Its intuitive dashboard makes it easy to manage notifications.
Price:
Beams' Sandbox plan is free
Startup plan at $29/month
We have explored the top 5 alternatives to Firebase's notification service. From OneSignal, the most popular push notification service for mobile apps, to Pusher Beams, a popular choice for high-volume push notifications, many options are available for
app developers looking to improve their user engagement and customer retention.
Don't wait any longer and switch to one of these alternatives and see how it impacts your app's user
engagement and retention. Take the next big step towards creating a more engaging, satisfying experience for your users.
Learn more about Springwood omnichannel marketing services.
Keywords - marketing automation, growth strategy, customer retention, customer engagement, push notification
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