Springwood executed the end-to-end marketing automation initiative for EduPloyment using Push Notifications, Emails, In-app messages, SMS and WhatsApp channels.
EduPloyment is a global online recruitment platform with a mission to up-skill blue-collar workers with critical English language skills and provide them access to better jobs abroad and domestically uplift them and their families.
Along with this, automating communication was the most logical step for the team. Springwood was onboarded to take over the entire marketing automation, from planning the communication to MoEngage implementation (marketing automation tool).
EduPloyment recently started with their product rollouts and needed help in:
The entire team of EduPloyment, including senior management, developers, and designers, were aligned toward the goal. With the help of the EduPloyment leadership, we established the core business metrics to be tracked and the triggers required to create automated campaigns. With the north star metric framework, these metrics were transformed into events (actions) and user properties. These user and event properties were tracked and implemented with the help of the development team.
Identifying the best time to send the contextual communications and using the right channel mix through MoEngage implementation helped EduPloyment drive 100% growth in job applications.
Today, out of every 100 users who download the app, 40+ users apply for a job. EduPloyment brings happiness and upliftment to the communities that deserve it most. We are proud to be a part of their growth journey.