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By the end of 2023, the global market of marketing automation technology is predicted to hit $25.1 billion. More than 90% of marketers are using this software to automate routine marketing tasks, limiting human interference. But the market is overflowing with multiple options. Which software is perfect for you - MoEngage, WebEngage, or CleverTap? To make things easy for you so that you can focus on other aspects of your business, including customer retention; this blog discusses the pros and cons of each platform, sharing a glimpse of what it might be like working with them daily.

The Platforms

Before deciding on which marketing automation software might work well for your business, it is better to have an idea of the prominent ones available in the market. So, here is a quick look at MoEngage, WebEngage, and CleverTap to help you understand their features, pricing, etc., and choose the one best suited for you.

MoEngage

A smart marketing solution, MoEngage lets businesses develop and employ omnichannel campaigns. What sets MoEngage apart from the other solutions is that it aims to create a detailed marketing workflow that increases customer engagement, defines customer journeys, and enables you to earn more revenue. From sending push notifications to driving conversions - with MoEngage, you can streamline your marketing efforts and engage users actively.

Notable features

• Behavioral segmentation
• Push notifications
• Email marketing
• Messaging controls
• Personalization
• Marketing Analytics
• Marketing automation
• Customer engagement
• Mobile analytics
• Data management
• Product recommendation engines
• WhatsApp (add-on)
• Optimization

Integrations with other platforms/tools

• Segment
• Pique
• Mixpanel
• Amplitude
• Mtalkz
• High touch
• Enveu
• Vidora Cortex

Platforms supported
SaaS/Web/Cloud and Mobile (Android and iOS)

Pricing
Free trial available. Pricing is quotation-based.

Plans available
Starter, Growth, and Enterprise Plans

Support
24x7 online live support

WebEngage

WebEngage is an automation and customer data platform rolled into one. It is a complete suite that enhances active user engagement leading to higher customer retention. The solution helps businesses to create personalized engagement campaigns that can be run across ten communication channels. Its inherent cross-device tracking helps organizations keep their communication contextual and coherent. The platform automates communication and message distribution.

Notable features

• Customer data platform
• API
• Conversion tracking
• Customer engagement and management
• Data management
• High touch
• Email integration
• Lead management
• Notifications
• Password and access management
• Customer journey mapping tools
• Marketing Analytics
• Push notifications

Integrations with other platforms/tools

• SendGrid
• Mailchimp
• WordPress
• Hubspot CRM
• WhatsApp
• Shopify
• Facebook
• Salesforce Marketing Cloud
• Kaleyra
• Mtalkz
• Interakt
• Segment
• Stackpile
• Freshpaint
• Caxita
• Verloop.io

Platforms supported
SaaS and Web

Pricing
Free trial available. Pricing is quotation-based.

Plans available
Custom plans.

Support
24x7 online live support



CleverTap

CleverTap was created to solve the issue of retention and help companies build better relationships with their users. CleverTap provides a hassle-free system for maintaining multiple platforms. A mobile marketing solution, it creates separate customer segmentation, recommends strategies, and shares actionable insights to build impeccable customer experiences. The platform ensures consistent messaging with highly personalized campaigns to maximize user retention.

Notable features

• Engagement campaigns
• Automated and predictive segmentation
• Uninstall tracking
• Campaign A/B Testing
• Engagement toolkit
• Mobile analytics
• Mobile Marketing
• Channel attribution
• Email marketing
• In-app marketing
• Push notifications
• Location-based marketing
• Text messaging

Integrations with other platforms/tools

• Mailchimp transactional email
• Segment
• Shopify
• Adjust
• Caxita
• Foursquare
• Desktop.com
• SendGrid
• Verloop.io
• Boltic

Platforms supported
SaaS and Web

Pricing
Free trial available. Pricing is subscription and quotation-based.

Plans available
Startup and enterprise plans.

Support
24x7 live support during business hours.

Comparison: MoEngage vs WebEngage vs ClearTap

When to use MoEngage?

• Noted for its automation features and high personalization, MoEngage enables business firms to offer highly customized user experiences, thereby enhancing customer journeys.
• It can skillfully manage large-scale engagement campaigns and can adjust the same, keeping them in context with the changing requirements of an organization in a dynamic business world.
• In terms of seamless multi-platform integration and scheduling of events, MoEngage is more beneficial.
• Apart from having a brilliant customer support team, MoEngage comes with a free Starter package, which, though, has a restriction of 10,000 MAUs.




When to use WebEngage?

• A simple and highly effective customer engagement platform, WebEngage helps brands to increase their revenue by distributing customized engagement campaigns across communication channels.
• From better journey orchestrations to impressive push delivery rates, WebEngage offers quality support at affordable rates.
• You can make full use of the WebEngage for Startups Program and enjoy platform credits of $25k along with complete guidance on how to set things up.
• The platform provides MAU-based pricing and also comes with a free trial version for 14 days.




When to use CleverTap?

• Do you want on-point customer segmentation and powerful analytics abilities? Then, CleverTap is the right choice.
• In terms of pricing, CleverTap's Startup Plan works only in the case of applications with 100k MAUs. However, you can use the platform for free for 30 days. Its customizable plan is suitable for all kinds of firms and their growth requirements.
• Though poor in limited customizations for user interface elements, CleverTap exceeds expectations when it comes to tracking consumer activities and gaining real-time insights for data-backed decision-making.




Unleash the fullest potential of your business with Springwood marketing automation services. From marketing analytics and consultation to report automation and data visualization - we at Springwood provide end-to-end solutions so that you can delve deeper into your customer data to derive actionable insights and valuable feedback that can shape your future marketing efforts.

Final Thoughts

Gartner states that integration of automation and operational procedures will reduce operational expenses by 30% by 2024. Therefore, adopting an automation service will be cost-effective and also prepare companies for a more technology-led future. However, while choosing your ideal marketing solution, consider important factors like ease of handling, scalability, and assistance.

Are you looking for an automation service provider as well? Welcome Springwood marketing automation services into your business and unlock new ways to improve customer journeys and earn more revenue. Reach out to us at Springwood to make data-driven business decisions to gain a competitive edge over the other brands in your industry.

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Keywords - customer engagement, engagement stack, data engineering, marketing automation, customer data, customer experience, customer retention

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