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As one of the biggest players in the email marketing sector, Constant Contact is known for its niche features and highly interactive and user-friendly interface. But with several platforms providing similar features, how effective does it stand after more than two and a half decades of its presence? This article analyzes its features and use cases and finds out if it is worth investing in.

Background

Starting its journey in 1995, Constant Contact has always been an advocate of small businesses. While the initial days witnessed the company offering only email marketing tools, it gradually expanded its scope and transformed into an excellent provider of a complete suite of digital marketing solutions.

The company started providing services related to automation, SMS, marketing, social media, surveys, etc. For small businesses, building a loyal customer base and forming a long-lasting relationship with them can, at times, become a bit difficult. Constant Contact simplified the process by delivering the essential tools and supporting them in every stage of their journeys.

There are three things that differentiate Constant Contact from other email marketing service providers. These are - high email delivery rates, availability of a wide pool of services and expert guidance to companies using their services.

Unlike its competitors who often conceal their email campaign deliverability rates, Constant Contact is very vocal and takes pride in churning an impressive deliverability rate of 97%. Powered by the aim of making businesses grow and expand, the firm offers a wide range of digital marketing tools which are especially beneficial for growing businesses to stand out and increase their visibility and brand awareness.

Ensuring effective collaboration with its clients, the organization provides round-the-clock support services to guide them with the tools and unblock them in their digital journeys. From step-by-step manuals to chat support to phone calls to video tutoring - the company offers a variety of options for its clientele base to reach them.

Features and Benefits

A power-packed platform, Constant Contact lets businesses reach out to prospective visitors and convert them into paying customers. Here is a quick look at its wide features:

Driving sales

• Reporting - Complete analysis with engagement report, campaign composition, heat map, customer segmentation, open rates and on-the-go tracking. Monitor valuable metrics and get email marketing right
• Templates - Hundreds of mobile and web-ready templates with easy-to-use drag-and-drop features. Choose and customize the one that fits your product, brand style and personality
• Marketing automation - Instant results with marketing automation. Send automated emails, nurture leads and increase revenue without manually managing anything

• Customer list management - A wide variety of tools that secure more customers. From special sign-up pages and easy Google Ads set-up and management to finding customers on social media and creating a custom webpage

Reaching audience

• Social media ads - Easy integration with Facebook, Instagram and Google Ads. Discover new leads through social media
• Signup forms - Easy to create, dynamic, pop-up sign forms. Customize your form, enable automatic website updates and grow your list
• Website landing pages - Custom landing pages that drive more revenue. Collect information and grow sales

Engaging effectively

• Social posts - Hosts effective marketing and social communication tools. Create, schedule and post social media content from one place
• Integrations - Easy integrations with multiple applications. Engage with customers across platforms and enliven your marketing strategy
• Event RSVPs, polls and surveys - Easy to use, custom surveys and polls. Receive instant feedback from your loyal customers

Use Cases

• You can easily load up your subscriber lists on Constant Contact. You can directly import them from your email or address book, upload a compatible file, enter the addresses manually or import using CRM tools. The platform only asks for verifying that all addresses are received with consent and are not purchased
• Using the much-loved feature of campaign creation, customers can copy a campaign or revisit it. The platform also gives its customers the opportunity to search for campaigns by specific keywords or dates. With the integrated marketing calendar, you can also schedule your emails based on events, special occasions or holidays
• Constant Contact is a popular choice for its excellent feature of multiple integrations. Through effective partnerships with eCommerce on the platform, the owners of small businesses can build strong integration enabling their audience to make donations, RSVP, download brochures, etc. The social media monitoring and ad creation tools of Constant Contact are also useful in engaging the audience actively
• Use the campaign tracking feature to monitor your campaigns’ performance closely. Get a detailed review including open and click-through rates, subscribe and unsubscribe requests, the most engaging subject line and many more. The Report Page will provide you with the subject line A/B test results through which you can understand where the customers are interacting
• Coming to the top-rated feature - the email automation feature of the platform lets you send emails automatically even as a response to customer actions. You can add an unlimited number of automatic emails to a particular campaign and also customize the wait time before sending up a follow-up email

Discoverability

Constant Contact stays in constant touch with its audience and therefore, has an active presence across different social media platforms. With a thriving community of more than 32,000 on LinkedIn and over 71,000 followers on Twitter, the company is just a click away from its target customers. On Facebook and Instagram, one can notice the quirky and fun-filled avatar of the company. The greatest resource is the YouTube page where Constant Contact regularly uploads tutorials, videos and guides on how to use the different features provided by the platform. For new customers, it is quite easy to discover Constant Contact on the internet due to its strong digital presence.

Final Thoughts

If you want to grow your audience base at a fast pace, strengthen your customer relationships, manage social media posts and sync with your already existing digital tools, then Constant Contact is the ideal email marketing partner for you. Easy to use, intuitive and elegant, Constant Contact is a leading email marketing solution offering extraordinary features at affordable prices.

Keywords - Email marketing, marketing automation, customer engagement, customer retention, marketing channel, growth and marketing

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