Sortizy Springwood Growth Strategy Services

Summary

This report outlines the challenges faced by Sortizy app in terms of inconsistent stickiness, drop-offs, A/B testing in content, and churn, and the initiatives we implemented to address these challenges. Our initiatives included developing tailored retention campaigns, analyzing user behavior, identifying dropoff points in the user journey, conducting A/B tests, and using targeted retargeting campaigns. We also maintained a weekly report of app engagement data, developed successful festive campaigns, and created tailored strategies for distinct RFM segments. The report concludes with an assessment of the impact of these initiatives on our app's performance, and recommendations for future improvements.

Impact

Our team's tailored strategies and workflows for distinct RFM segments, weekly reports of app user behavior metrics, weekly campaign analysis, developed festive campaigns, and created flows based on user actions & drop-offs have all contributed to a successful overall distribution of 3.86 million emails and SMS.

Our combined efforts have resulted in a successful cVR (click-through rate) of 5.72% and CAR (conversion rate) of 1.1%.

These metrics indicate the effectiveness of our marketing strategies in generating engagement and driving sales for your brand. The onboarding flow for new users has also helped to improve retention rates and drive user loyalty. Overall, our marketing efforts have had a significant impact on Sortizy's success, resulting in increased user engagement, higher conversion rates, and improved overall performance.

Background about Sortizy

Sortizy app is a mobile application that provides users with a platform to connect and share their love for food. Despite the app's success in attracting users, Sortizy faced several challenges in maintaining consistent user engagement and retention. The report outlines the challenges we faced and the initiatives undertaken to address them, as well as to analyze the impact of these initiatives on the app's performance.

Challenges

• Inconsistent Stickiness and Its Impact on User Retention: One of the main issues we faced was the inconsistent stickiness of our app, which made it difficult to retain users. We implemented targeted retention campaigns for both new and existing users, analyzed user behavior to identify patterns and trends, and optimized the user experience to improve stickiness.
• Drop Offs in User Engagement: Another challenge was analyzing and addressing dropoff points in retention to maintain user engagement. We used analytics tools to identify specific dropoff points in the user journey, implemented targeted improvements to address specific dropoff points, and used personalized engagement campaigns to encourage users to return to the app.
• Informed content strategy: Understanding which content and emotions resonated with users required multiple A/B tests and experimentation. We set clear objectives for each A/B test, experimented with different types of content and emotions, and continuously monitored the results of A/B tests to make data-driven decisions about how to optimize content and engagement strategies.
• Increasing churn: We faced the challenge of losing users and needed to find ways to target and bring back users who had uninstalled the app. We used targeted retargeting campaigns, collected feedback from users who had uninstalled the app, and continuously monitored user engagement metrics to identify potential issues that may be contributing to user churn.

Springwood’s Approach

We developed tailored strategies and workflows for distinct RFM segments:

• We developed personalized strategies and workflows for our different RFM (Recency, Frequency, Monetary) segments to ensure that our campaigns are highly targeted and effective. This involved analyzing user behavior and purchase history to segment our users into different groups based on their engagement level and spending habits. We then used Moengage to create custom campaigns that targeted each segment with relevant content and messaging
• Weekly report of app user behavior metrics: To stay on top of user behavior trends and identify opportunities for improvement, we created a weekly report of app user behavior metrics using Moengage. This report includes data on user retention, engagement, and conversion rates, as well as any changes in user behavior from the previous week. By analyzing this data, we can quickly identify areas that require attention and adjust our campaigns accordingly.
• Weekly campaign analysis: To ensure that our campaigns are performing at their best, we conduct a weekly analysis of our campaigns using Moengage. This analysis involves measuring the success of our campaigns based on metrics such as open rates, click-through rates, and conversion rates. We then use this data to optimize our campaigns for better performance.
• Developed festive campaigns: We analyzed the maximum engagement and conversions on specific holidays and festivals using Moengage and leveraged this data to create highly effective festive campaigns. These campaigns were tailored to the occasion and included personalized messaging, special offers, and relevant content. By using Moengage's advanced segmentation capabilities, we were able to target our campaigns to users who were most likely to engage with them, resulting in increased user engagement and conversions during festive seasons.







• Created flows based on user actions & drop offs: To optimize the user journey and reduce drop-offs, we created user flows based on user actions and drop-offs using Moengage. This involved mapping out the user journey and identifying areas where users were dropping off. We then created targeted campaigns and messaging to encourage users to complete the desired action and move through the funnel.
• Integrated WhatsApp with Moengage: To reach users on their preferred channel, we integrated WhatsApp(Interakt) with Moengage. This allowed us to send personalized messages, offers, and notifications directly to users' WhatsApp accounts, which helped increase engagement and retention.
• Implemented campaigns for creators and all users: To cater to different user groups, we implemented campaigns for both creators and all users using Moengage. These campaigns included personalized messaging and offers that were tailored to the specific needs and interests of each user group.







• Created an onboarding flow for new users: To ensure that new users have a smooth onboarding experience, we created an onboarding flow using Moengage. This flow includes personalized messaging, tutorials, and tips to help new users understand our app and start engaging with it more effectively.
• Maintained a calendar to keep track of special food days: To capitalize on special occasions and food-related events, we maintained a calendar using Moengage to keep track of important dates and plan relevant campaigns and content. This allowed us to stay ahead of the curve and ensure that we were engaging with our users at the right time and in the right way.
• Overview of All Marketing Efforts: In total, our team has published 153 campaigns and 116 flows, resulting in an impressive overall distribution of 3.86 million emails and SMS. Our team has worked diligently to ensure that every campaign and flow is tailored to meet your unique business objectives and target audience. We have leveraged the latest industry insights and best practices to craft compelling messaging and visually appealing designs that resonate with your customers.
• Evaluation of Marketing Channels: We are proud to report that our combined efforts have resulted in a successful cVR (click-through rate) of 5.72% and CAR (conversion rate) of 1.1%. These metrics indicate the effectiveness of our marketing strategies in generating engagement and driving sales for your brand. We have analyzed the performance of our marketing channels using Moengage and other tools to optimize our campaigns and improve our overall performance
• Examination of Data and Insights: Through the use of Moengage and other tools, we were able to analyze the performance of our marketing campaigns and identify areas for optimization. By leveraging industry insights and best practices, we crafted compelling messaging and visually appealing designs that resonated with our customers. We also analyzed user behavior metrics and used this data to create personalized campaigns and flows for distinct RFM segments. Our use of Moengage's advanced segmentation capabilities allowed us to target our campaigns to users who were most likely to engage with them, resulting in a successful cVR of 5.72% and CAR of 1.1%. Overall, our examination of data and insights has allowed us to optimize our marketing strategies and improve our overall performance.

Key Takeaways

Customer retention and stickiness is a major challenge for businesses across the globe. Customers are the focal point of business and thus, it becomes very important to prevent their churn.

With tailored retention campaigns, analyzing user behavior, identifying drop off points in the user journey, conducting A/B tests, and using targeted retargeting campaigns, Springwood helped Sortizy to improve customer retention and stickiness. The growth strategy also helped them to improve conversion rates and thus, leading to revenue growth.