Springwood-Digital transformation for Sales, Marketing, and Operations

Oneistox wins at making an automated sales engine in Edtech

Springwood delivers frictionless HubSpot implementation. From customer onboarding to win back, the first call to sales close, & also the first interaction to omnichannel marketing touchpoints - Oneistox delivers contextual user experience with Springwood as their certified HubSpot partners.

OneistoX is an ed-tech platform that provides cohort-based architecture courses to students with an aim to bridge the gap between academia and industry. With global architecture leaders as their mentors, Oneistox provides a platform for the student to connect with the leaders and learn from them in a cohesive and community-led environment.

Oneistox had been driving its sales and marketing via HubSpot but was failing to understand the customers' behaviour in the sales funnel, thus limiting its sales experiments and feedback loop. The team was also struggling to engage users through Hubspot once they dropped out of the funnel and further nurture them for the next cohort.

With no active feedback on sales experiments and marketing efforts, Oneistox was unable to earn ROI on their HubSpot setup

The challenge here was to collect data at different stages of the funnel with higher accuracy and devise nurturing and win-back strategies on top of the data to keep them engaged even after they leave the funnel. After understanding the use case, the Springwood team suggested a lead journey, entirely driven by HubSpot, which included:-

  • Collecting the lead using lead magnets and links across the interaction points (Email, Call, WhatsApp, Website, Social Media)
  • Onboarding the visitor into the OneistoX ecosystem, giving them a glimpse of the things they offer (Hubspot Marketing automation)
  • Basis the lead interaction with the website and CTAs across touchpoints, lead intent was captured, and customer communication was modelled accordingly
  • Low-intent leads were sent out a HubSpot sequence with information on Oneistox’s impact and success stories to build the intent
  • If a customer moved out of the funnel, engagement communications were sent to keep them updated about the course update and cohort calendar

With automated sales processes and engagement strategies configured in HubSpot with intelligence on user persona behaviour, Oneistox team now has to do just one thing which they are best at - Close the deal and make their customers happy!


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