Springwood executed the end-to-end marketing automation initiative for EduPloyment using Push Notifications, Emails, In-app messages, SMS and WhatsApp channels
EduPloyment is a global online recruitment platform with a mission to up-skill blue-collar workers with critical English language skills and provide them with access to better jobs both abroad and domestically to uplift them and their families.
Along with this, automating communication was the most logical step for the team. Springwood was on-boarded to take over the entire marketing automation, from planning the communication to MoEngage implementation (marketing automation tool).
EduPloyment was just starting with their product rollouts and needed help in:-
Once the entire team, including senior management, developers, and designers were aligned towards the goal, Springwood, with the help of the leadership, established the core business metrics required to be tracked and triggers required to create automated campaigns. These metrics were then transformed into the events (actions) and user properties, using the north star metric framework that needed to be tracked and implemented with the development team's help.
Identifying the best times to send the contextual communications and using the right channel mix through Moengage implementation helped EduPloyment drive 100% growth in job applications.
Today, out of every 100 users who download the app, 40+ users apply for a job. EduPloyment is bringing happiness and upliftment to the communities that deserve it the most, and we are proud to have been a part of their growth journey.